Markup Calculator
Calculate selling price from cost and markup, or find the markup percentage between cost and price. Includes margin conversion.
Cost & Price → Markup
Cost & Markup % → Selling Price
Markup Formula
Selling Price = Cost × (1 + Markup / 100)
Markup is always expressed relative to cost. If something costs $60 and sells for $100, the markup is $40 ÷ $60 = 66.67%. The profit margin on the same transaction is $40 ÷ $100 = 40%.
Markup vs Margin at a Glance
They measure the same profit with different denominators. Markup uses cost; margin uses revenue. A 50% markup = a 33.3% margin. A 100% markup = a 50% margin. They are never equal (unless both are 0%).
Common Questions
What markup gives a specific margin?
Formula: Markup = Margin ÷ (1 − Margin). For a 40% margin: Markup = 0.40 ÷ 0.60 = 66.67%. For a 50% margin: Markup = 0.50 ÷ 0.50 = 100%.
What's a typical retail markup?
Retail keystoning (doubling the cost) gives a 100% markup and 50% margin. Fashion and luxury goods often have 200–400% markups. Grocery is typically 15–30%. Electronics often 10–30%.